August 5, 2025

Is My Silhouette in Your Logo? A 60th Anniversary Invitation from the Gateway Arch

It’s hard to believe, but my 60th anniversary is this October 28. SIX DECADES!!!

I’ve been standing on the St. Louis riverfront as the backdrop for everything from momentous historical events to annual family photos. For those who call this home, I’m more than a monument, I’m a symbol of our shared past, a beacon for our future.

My friends at Gateway Arch National Park are helping me celebrate this milestone with a special exhibit. But this isn’t just a celebration of me; it’s a celebration of you! I’m asking St. Louis area businesses and organizations to participate by submitting their logos and branding that proudly feature my image or name. I want to see how my silhouette has become a part of your story and identity, woven into the fabric of our community.

SUSBMIT YOUR LOGO HERE

Your Logo, Your Story, My Exhibit

I believe that every logo tells a story, and when I’m in that logo, it’s a story that’s rooted in St. Louis pride. My friends and I want to celebrate the stories behind the designs. I want to understand what it truly means for your brand to be associated with me, a symbol of civic pride.

We’re looking for submissions from all types of St. Louis area businesses whether you’re a restaurant, a retail store, a service provider, a non-profit, or a creative agency. If I’m a part of your brand, I want you to be a part of my celebration!

Part of Your Everyday

I’m not just the first thing you see when you drive into the city; I’m a daily presence, a familiar curve that makes you feel at home. From the small, family-owned restaurant to the large corporation with a global reach, I’ve seen countless St. Louis entities choose to incorporate me into their visual identity. This isn’t just a design choice; it’s a testament to a deeper connection to our city’s heritage, a commitment to our future, and a shared sense of belonging that resonates with customers and clients alike.

This exhibit will showcase the diverse and often ingenious ways you integrated this powerful symbol into your brand narratives. I’ve seen my shape transformed into everything from a simple outline to a bold, modern interpretation. Each one is a unique expression of St. Louis pride.

The Questions I Have for You

My friends have a submission page for you to upload your logo. They’ll ask you a few key questions that will help me understand your story and build the narrative for this exhibit:

How long has your business had this logo? This helps us understand the legacy and evolution of Arch-inspired branding in the region.

What does it mean to your business to have the Gateway Arch as part of your logo? This is where the personal stories come in the inspiration, the values, and the connection to the community that made you choose me.

Have you found that customers choose your business specifically because the Arch is part of your logo? I’m curious about the tangible impact of my presence on your business. Does my image foster trust, familiarity, or a sense of shared identity that attracts customers?

Who designed your logo? I want to give credit to the talented individuals who have captured my essence in so many creative ways.

Are you a design agency that has created a logo with the Gateway Arch for a client? If so, how do you approach making it unique and distinct from other Arch logo designs? This question taps into the professional design perspective, exploring the challenges and triumphs of creating a fresh interpretation of a very familiar symbol.

Your answers will provide invaluable insight into the cultural and commercial significance of the Gateway Arch within our vibrant St. Louis economy.

How to Join the Celebration

Visit our logo submission page and complete the form, including uploading a high-resolution logo file. This will ensure your logo looks its best in the exhibit.

This is a limited-time opportunity to be part of a landmark celebration. We are accepting submissions through September 12, 2025.

I can’t wait to see your creative designs and celebrate my 60th anniversary with the businesses that help make St. Louis so special. Thank you for making me a part of your brand and your story.